For small teams in Montana, tracking conversions is key to understanding what drives business—without spending half the budget overcomplicating the toolset.
If you’re already managing your site’s performance in Google Search Console, you might be surprised by how much conversion data you can pull from it, especially when combined with Google Analytics.
Is Google Search Console a replacement for Google Analytics?
Not exactly, but…
Google Search Console and Google Analytics provide different, sometimes overlapping, data. They measure different aspects of your site’s performance, with Search Console focusing on search-driven visits from Google Search and how Google itself sees and ranks your website.
